A very revealing interview and profile of pioneering industrial designer, Dieter Rams, by Gestalten - an independent publishing house that lives on the cutting edge of visual publishing, culture, design and distribution. This video is a counterpoint to the recently published book, ‘Less and More: The Design Ethos of Dieter Rams’, which explores and explains the principles of Rams’ work, who codified that ‘good design’:
- is innovative
- makes a product useful
- is aesthetic
- makes a product understandable
- is unobtrusive
- is honest
- is long-lasting
- is thorough down to the last detail
- is environmentally friendly
- is as little design as possible
These simple, understandable guidelines were formulated during his time working at Braun and Vitsœ, where he was responsible for designing some of the most iconic objects of the 20th century; my particular favourites are the Vitsœ 620 Chair and the Braun SK 6 Phonograph, both of which display his clarity of vision with a humble elegance that makes them look as innovative and appealing today as they did half a century ago.
P.V.
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